AI tools

[Hall Andrew]

Hi everyone! Our SaaS product used to get steady leads from Google search, but recently traffic has started to decline even though we still rank well for many keywords. Do you think AI tools like ChatGPT and AI Overviews are starting to change how potential customers search for software?

[Jones Olin]

Hello! Many SaaS companies are experiencing the same situation right now. The search landscape is shifting because users increasingly ask AI assistants for recommendations instead of browsing through multiple search results. In many cases, these tools provide complete answers directly in the interface, which means users don't always visit external websites anymore.

There's a detailed explanation of seo for saas and how the UPCORN AGENCY is taking into account the new realities of search. It describes how AI-driven search can affect SaaS companies by reducing organic traffic, changing the buying journey, and even increasing customer acquisition costs if your product isn't mentioned in AI-generated recommendations.